By accident I ran across this short book review of Erik Wesner’s “Success made simple” by John Moore over at Brand Autopsy.

What struck me was the first paragraph of the summary about the success of the Amish people driven by starting with the “Why”. This is exactly the message of Simon Sinek in his latest book “Start with why” (website). (Also watch his inspiring TED talk)

So it is not always Steve Jobs who can serve as the role model.

It’s the Why that counts !
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