Over at daringfireball John Gruber has an interesting piece on the challenges Nokia and especially their new CEO is facing. The main conclusion is that Nokia today is a Hardware company that needs to turn into a Software company in order to compete on the level of Apple and RIM rather than HTC.

Competing with Apple? The success of Apple is not so much based on either Hardware or Software, but on creating a perfect combination of both with an unbeatable user experience.

The iPod has a cool hardware and a great form factor, but only with the integration in to iTunes and the simple way to synchronize and buy music, did it become the success it is today. The iPhone and the iPad have incredible hardware, but only in combination with the AppStore and the very consistent user interface did they become so successful.

Moving from cost efficient hardware focus to perfect user experience is a big step to take.

Nokia – Apple – Hardware – Software
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