Success in the Marshmallow Challenge

Here is another interesting talk from TED. Tom Wujec analyses the Marshmallow Challenge (www.marshmallowchallenge.com) and what it takes to succeed.

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My three take-aways for successful innovation:

  1. prototyping and early feedback
  2. incentives do not improve the result, just the opposite (also see Dan Pink’s TED talk)
  3. innovation is a contact sport that requires interaction with all senses

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