Playful, designful or crowdsourcing ? Ok, here is some background to the question. It was triggered by a number of conversations I had during the last weeks. It all started with an interesting presentation at the “Unternehmer Live” series at the Strascheg…
Consumers want simplicity
Great article on Forbes online on why consumers favor simplicity over engagement, e.g. social networks. A lot of interesting links included showing how simplifying the decision making can improve purchases.