Finally managed to read through the Fall 2011 issue of M/I/S/C focussing on Customer Experience. Just 2 quotes from Will Novosedlik, VP Brand & Design Thinking at Idea Couture. “The emotional state of the customer after an interaction with your…
Social Media for Business (Cluetrain Manifesto revisited)
Google+ has now opened it’s social media and networking business for enterprises and institutions. And a recent study by IBM (quoted by freshnetworks) indicated that 68% of CMOs are underprepared for social media marketing. Maybe it is time to revisit…